During its most recent earnings call, Activision was hurting in several areas of its asset portfolio. Blizzard has done this repeatedly throughout it history and to a high degree of success it should be noted. However, Blizzard has never made it any secret that they take games that are popular among a dedicated hardcore crowd and then reimagine those titles to be accessible for and appealing to a mainstream audience. The crowd was likely disappointed to have been lumped in together with average gamers, rather than be treated like the special super-fans they are. And maybe their response is just a reaction to the inevitable realization that gaming, a pastime that once existed on the fringes of entertainment and was theirs alone, has evolved into a mainstream activity. Maybe those same PC players who were triggered are also the ultra-orthodox cohort that consistently despises anything new. They should have known that.īut here's another perspective. A flurry of articles from games journalists predictably fanned the flames of discontent, and a group called the ‘People for the True Spirit of Blizzard’ started an online petition to show how disappointed they are.Ĭertainly, revealing a mobile game to an all PC crowd is not going to sit well. Hilarity ensued, as everyone took a turn kicking Blizzard while it was down. It immediately brought to mind one of the most difficult strategic questions: Should creative firms listen to their most avid fans?Īfter a collective sigh went through the room, the audience took to the interwebs and took the whole thing viral. When Blizzard revealed a mobile title based on its Diablo franchise called Diablo Immortal, the reaction from the crowd was strongly negative.
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